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Contents December 2008
Renewable energy-powered Cloud computing - The ultimate end game
Bedford 30 October 2008 Virtual Strategy Magazine, an on-line publication for virtual environments, has published a report by noted industry analyst Steve Denegri titled, "Microsoft and Google: Cloud Computing Dominance Through Renewable Energy". This report illustrates how cloud data centres and renewable energy make for a potent combination that may forever change the data centre computing competitive landscape. These computing giants are in a race to construct cloud facilities: mega-sized data centres that are "off the grid", powered by massive amounts of renewable energy.
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"Given that the giants in the computing industry have the ability to run their own data centres at such ultra-low cost structures that only a scant few will be able to duplicate, the pursuit of a sufficiently 'green' data centre is an unending and impossible mission", writes Steven Denegri.

He deduces that cloud computing vendor strategies will make it increasingly difficult, over the long term, for companies to justify the management of their own infrastructure. "In my view", writes Steven Denegri, "the concept of 'cloud computing' will be forever remembered as the access road that brought computing to the finish line."

In the report, Steven Denegri concludes: "The green data centre is, indeed, a dead end, unless your company can construct a facility that is so large that it allows your company to work directly with a supplier of renewable energy to lock in long-term electricity rates at a fixed cost per kilowatt-hour, then your data centre will eventually face the double whammy of increasing utility bills and burdensome carbon taxes. While also benefiting the environment, companies like Microsoft and Google are leveraging renewable energy to achieve their strategic objectives, forever changing the competitive landscape."
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Source: Virtual Strategy Magazine

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