tyBit is a major shift for on-line search, moving away from the centralized search engine model to a patent-pending client side application that distributes web crawling, indexing, and browser content delivery. According to Sean McCoy, Chief Marketing Officer at AIT, "tyBit will impact the search industry overnight. By enhancing the user experience and sharing revenue with partners as well as improving interactive ad ROI for advertisers, everyone will win." Sean McCoy stated tyBit will increase search relevancy and eliminate incentives for click fraud which costs on-line advertisers billions of dollars each year. "We are going to give advertisers an itemized bill detailing charges", stated Sean McCoy. "We also believe that tyBit will revitalize the traditional print and broadcasting industries with respect to interactive advertising.�

Shattering the existing search model, tyBit provides accelerated search and maximizes relevancy by allowing users to search the web quickly and thoroughly, by instantly submitting searches to multiple on-line directories, major engines, and other data sources in the public domain displaying all of the results in a single window on the desktop or PDA. As the information on the web grows exponentially, search relevance becomes more difficult. tyBit answers the relevance question with Grid computing, learning subscribers preferences, searching multiple sources, displaying the most current information and searching local content based on a subscriber's actual location. It also offers privacy protection, reduces click fraud and with the formation of a partnership with a leading security software manufacturer, "tyBit now has the ability to protect users from bots and malware in real time while they are browsing the web", stated Ryan Sherstobitoff, Product Technology Officer for Panda Security.

"The initial spark that drove the development of tyBit was our dissatisfaction with the search industry's pay per click model and the associated click fraud", stated Clarence Briggs. "Our click fraud experience with Google, and then the Fayetteville Publishing Company on a local level led to litigation. So we said, 'there's a problem, and at the end of the day litigation may or may not change anything'. The long term business solution is to attack the problem head on with a market alternative and tyBit is our answer. Our partners have indicated that they are frustrated because they don't feel they are getting their fair share of the interactive advertising dollars even though they have the relationship with subscribers. They also want customization and transparency which they aren't getting now. We can deliver this to them with tyBit."

Company officials indicate that tyBit(TM) is working with several interested capital firms to complete an $80 million first-round financing. AIT has never taken outside equity investment but instead built its business out of cash flow. The 5 year plan for tyBit aims to achieve annual revenues in excess of $6 billion. "tyBit is an interesting initiative because it combines unique technology with a business model that allows traditional media to get back into the game and earn their share in the advertising market", stated Paul Stapleton Managing Director of DH Capital LLC.

Company officials say tyBit will unify search and make it so relevant that the term "search" becomes synonymous with "find". "While the major search engines seem preoccupied with becoming media content moguls, tyBit seems intent on redefining the search paradigm to produce greater relevancy, reduce click fraud and offer channel partners a piece of the search advertising pie. It's an interesting development that we will definitely keep our eye on", stated Berge Kaprelian, President & CEO of Beka Publishing ofChannel Visionmagazine.